Careers
Marketing Manager, Automotive
Crossroad Distribution, Croatia
Crossroad Distribution d.o.o. is a Croatian company in the automotive sector, founded to manage the import and distribution of the CHANGAN brand and the development of its sales and service network in Croatia and the region.
In line with our business goals, we are looking for a Marketing Manager (Automotive).
Responsibilities
- Overall strategic and operational planning, implementation and control of the brand’s marketing and PR activities in the assigned market
- Strategic planning and budget management: preparing, aligning and implementing the brand’s global strategy in the market; identifying and segmenting the market and its growth and profit potential
- Brand management and communication with the principal: consistent application of the brand’s CI/VI standards across all channels and in the showrooms; managing relationships with marketing agencies
- Launches of new models and sales campaigns (ATL and BTL)
- Controlling, coordinating and providing marketing support to authorised sales partners and service centres in the network
- Digital marketing: overseeing the importer’s official website; defining the strategy for social networks, portals and search engines; managing the generation and quality of customer enquiries and tracking their conversion
- PR, media and events: building relationships with motoring journalists, specialist media and influencers; organising media tests of new models and the brand’s presence at motor shows and local automotive events
- Market research and trend analysis: recognising current and coming demand for sales and aftersales products, defining customer profiles, understanding customers and competitors, and developing special offers
What you need
- A university degree (economics, organisational sciences, marketing, PR and communications or similar)
- At least four years of experience in the same or a similar position
- Experience in the automotive industry is an advantage
- Strategic thinking and analytical skills
- A passion for the automotive industry: knowledge of trends, technologies (EVs, hybrids) and competing brands
- Experience with digital tools (Google Analytics, Meta Business Manager, CRM software, website CMS platforms)
- Knowledge of the specifics of the automotive market is an advantage
- Excellent organisational, communication and social skills
- MS Office
- Knowledge of English
What you can expect
- A permanent employment contract
- Training and opportunities for advancement
- Work in a dynamic environment
- Bonuses linked to targets and the company’s success
If you recognise yourself in this description, send us your CV and take the chance to become part of our team.
We look forward to hearing from you!