About us
Trust in mobility
More than two decades of growth, innovation and reliable partnership.
The member companies of OMR Group work in the automotive industry, finance and insurance, leasing and real estate.
They are committed to continuous development, modern technology and better business processes, with one goal: to give clients and partners stability, high-quality solutions and long-term cooperation built on trust.
OMR Group develops integrated business solutions, from vehicle sales and servicing to financing, insurance and fleet management, and real-estate development. By combining experience, reliability and innovation, we create an ecosystem in which mobility, stability and trust are inseparably connected.
OMR Group is built on commitment, strategic growth and mutual cooperation. For more than two decades we have developed a strong network of companies in different industries, united by shared values: reliability, responsibility and a continuous drive for improvement. Our strength lies in diversity, and our future in a unified vision.
It is this vision that keeps us agile, relevant and connected, as a group and as a partner you can rely on.
Mobility.
Observation, analysis and adaptation to the market have always been the foundation of our strategy. As a group whose business relies strongly on mobility, movement for us means continuous improvement, innovation and growth. Today, with more than two decades of experience and over 15,000 clients, OMR Group remains in motion: a trusted partner in an ever-changing business environment.
Stability.
Our growth has been gradual and deliberate, and our stability is the result of long-term investment in knowledge, processes and people. The OMR team has grown alongside its clients, providing expert support and efficient solutions at every stage of their business. These foundations have allowed us to extend into several industries, including real-estate development and new concepts of modern living.
Trust.
From a family-owned business founded in 2002 to one of the leading business groups in the region, trust has remained our most valuable asset. Through a professional approach, a high level of responsibility and consistency in every segment of our work, we have built a system that gives clients security, saves their time and supports them comprehensively: in business processes, in mobility and in everyday life.
Every beginning carries its challenges, but perseverance, hard work and a clear vision always find a way. From day one we built OMR Group step by step, believing in people, committed to quality, and understanding that customer trust is never assumed, but earned every day. Today we look with pride at what we have achieved, and with even greater responsibility at what lies ahead.
ESG
Committed to a sustainable future
OMR Group integrates ESG principles, care for the environment, social responsibility and transparent governance, into every part of its business. For us sustainability is more than a goal: it is a mindset and the foundation of the long-term value we create for clients, partners and the community.
Three pillars of the ESG strategy
- E
Resource sustainability and energy efficiency
OMR Group reduces its environmental impact through energy efficiency, decarbonisation of the business and green technologies in mobility and real estate.
Focus: Electric and hybrid vehicles, green construction, recycling and resource optimisation.
- S
People and trust at the centre of sustainability
Employees, partners and the community are key to our sustainable mission. We promote diversity, safety, education and fair business practice at every level.
Focus: Employee development, data protection, safe working conditions, ethical sales.
- G
Responsible governance and transparency
ESG principles are built into the group’s corporate governance. We strengthen integrity, manage risks and build trust through responsible operations.
Focus: Risk management, responsible value chains, transparent reporting.
Our regional network
Serbia and the region
OMR Group operates in Serbia and across the Western Balkans through an integrated ecosystem of companies and brands.
Serbia · Montenegro · Bosnia and Herzegovina · North Macedonia · Albania · Croatia · Slovenia